{"id":1596,"date":"2020-05-01T13:41:30","date_gmt":"2020-05-01T17:41:30","guid":{"rendered":"https:\/\/bestcasinos.co.nz\/?p=1596"},"modified":"2020-05-15T14:00:59","modified_gmt":"2020-05-15T18:00:59","slug":"infinity-reels-ip-deal-now-a-reality-for-relax-gaming-and-reelplay","status":"publish","type":"post","link":"https:\/\/bestcasinos.co.nz\/infinity-reels-ip-deal-now-a-reality-for-relax-gaming-and-reelplay\/","title":{"rendered":"Infinity Reels IP deal now a reality for Relax Gaming and ReelPlay"},"content":{"rendered":"<p>Online casino content supplier and aggregator Relax Gaming revealed its intellectual property deal with ReelPlay for the application and licensing of the studio\u2019s Infinity Reels trade dress and mechanic.<\/p>\n<p><a
href=\"https:\/\/www.linkedin.com\/company\/reelplay\/\" target=\"_blank\" rel=\"noopener noreferrer\">ReelPlay<\/a> launched its Infinity Reels innovation in the fall of 2019, coinciding with the release of the\u00a0El Dorado Infinity Reels\u00a0slot.<\/p>\n<p>The new mechanic adds the chance for an additional reel\u00a0and re-spins with a progressive multiplier on each spin. The reel addition repeats, greatly increasing win potential. ReelPlay recently announced Giza Infinity Reels, its second Infinity Reels game, and has\u00a0Odin Infinity Reels waiting in the wings for release in June 2020.<\/p>\n<p>The recent partnership also gives Relax Gaming the rights to trademark and license the Infinity Reels mechanic for its partner network. The supplier\u2019s in-house game development studios and third-party provider partners will now be able to integrate Infinity Reels into their future <a
href=\"https:\/\/bestcasinos.co.nz\/casino-games\/online-slots\/\">online slot games<\/a>.<\/p>\n<p><strong>Strengthening Bonds<\/strong><\/p>\n<p>The intellectual property deal also serves to extend the previously formed partnership between Relax Gaming and ReelPlay. The duo of B2B gambling companies initially formed a partnership in 2019\u00a0when Relax Gaming integrated its branded titles onto Relax Gaming\u2019s platform.<\/p>\n<p>The two companies previously extended their distribution agreement, covering third-party content from ReelPlay\u2019s selected studio partners, which include Gameslab and Boomerang Games.<\/p>\n<p>ReelPlay\u2019s brand new title,\u00a0Giza Infinity Reels, was initially\u00a0launched exclusively\u00a0on Relax Gaming\u2019s aggregator before its industry-wide debut.<\/p>\n<p><strong>Comments from the top<\/strong><\/p>\n<p>Relax Gaming\u2019s Chief Product Officer Simon Hammon had only good things to say about the rollout of the Australian studio\u2019s\u00a0El Dorado Infinity Reels\u00a0game, stating it\u00a0\u201cmarked the introduction of a truly unique and original mechanic that we believe will be a\u00a0big disruptor\u00a0in the industry.\u201d<\/p>\n<p>Mr. Hammon added that the freshly-inked intellectual property deal displays their dedication to\u00a0\u201cenhancing value and\u00a0passion for innovation\u201d\u00a0and that they are excited to bring a fresh catalogue of Infinity Reels to market via both their in-house and partner studios\u00a0\u201cthat will push the boundaries even further.\u201d<\/p>\n<p>Chief Commercial Officer of ReelPlay, David Johnson revealed that their expectation of this deal is that it will \u201cunlock a world of new potential for all involved\u201d\u00a0and that they are looking forward to how Relax Gaming and its partner studios will\u00a0\u201cincorporate the Infinity Reels IP into a wide variety of slot games.\u201d<\/p>\n<p>The news about ReelPlay and Relax Gaming\u2019s deal came to light days after the Australian studio publicized its intellectual property partnership with Sweden\u2019s NetEnt, designed to assist the two companies in bolstering their rights associated with their respective Infinity Reels and InfiniReels franchises.<\/p>\n<p>\u200b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online casino content supplier and aggregator Relax Gaming revealed its intellectual property deal with ReelPlay for the application and licensing of the studio\u2019s Infinity Reels trade dress and mechanic. ReelPlay launched its Infinity Reels innovation in the fall of 2019, coinciding with the release of the\u00a0El Dorado Infinity Reels\u00a0slot. The new mechanic adds the chance [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[69],"tags":[],"class_list":{"0":"post-1596","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-australian-casino-news","8":"entry"},"yoast_head":"\n<title>Infinity Reels IP deal now a reality for Relax Gaming and ReelPlay - BestCasinos.co.nz<\/title>\n<meta
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