With the stepping down of largely provisional CEO Philip Bowcock, Ulrik Bengtsson has been selected to ascend to the top spot at William Hill. Bowcock will assume an advisory role going forward, supporting Bengtsson with his extensive knowledge and experience in the online gaming industry.
William Hill is currently listed on the London stock exchange and has online casinos, sportsbetting sites and numerous land-based operations in its portfolio. Expanding their online business is a prime directive for the organization and Ulrik Bengtsson is just the man to lead the organisation in this direction, according to a statement made by Bowcock,
Bengtsson’s ascension
Bengtsson joined William Hill in 2018 after being headhunted by Philip Bowcock to run the digital branch of the company. His excellent reputation in the sector is well deserved as he successfully ran a similar division for Betsson AB in Sweden. The move to CEO, within a year of his initial appointment, was a logical one as he and Bowcock have worked closely together over the period, aligning their efforts with the company’s objectives. The new appointee can look forward to a smooth transition, with Bowcock providing support and consultation.
Bowcock has been CEO for the majority of his four-year tenure at William Hill, after a brief stint as Chief Financial Officer. His appointment as provisional CEO was an abrupt transition, following the sudden resignation of James Henderson.
Broader horizons
William Hill has had its eye on further expansion into the realm of online gaming for several years, necessitating Bengtsson’s appointment. Bengtsson unveiled a bold strategy for the company’s future in an official statement. His intention is to position William Hill to be able to take advantage of and navigate the ever-changing landscape of the industry
Bengtsson concluded by saying that his strategy focuses on international as well as domestic growth. His future plans for the company include branching out into the USA online casino and sports betting markets while simultaneously extending their reach across Europe.
