Pragmatic Solutions recently dropped some major news, announcing a new partnership with Blueribbon Software Malta via an official press release. The partnership means that Pragmatic will have access to, impactful marketing software that enhances player engagement, created by the Malta-based company.
Pragmatic Solutions’ spokesperson expounded on the details of the deal stating that the software focuses on cross-content promotions. The technology would allow for, jackpot promotions to be implemented across various online casino games.
Market share on the rise
This deal will further boost Blueribbon’s ascent in the iGaming industry and is just one in a recent flurry of online casino deals for the corporation. In July 2020, the company finalised a content supply arrangement with development studio Playson, adding a welcome boost to its catalogue of titles.
Pragmatic Solutions-affiliated Rhino Entertainment, which recently launched its online casino, is drawing particular benefits from the Blueribbon deal. A company spokesperson revealed that the deal would allow efficient promotion of jackpots across international markets. They further stated that beyond increasing growth and revenue, the agreement would boost the company’s ambitions of evolving as an industry leader.
Competing at the highest level
Pragmatic Solutions CEO, Ashley Lang, referred to the new partnership as ground-breaking, stating that sharing resources with Blueribbon Software Malta would provide operating partners with a valuable competitive edge. She added that the technology was ideal for boosting player excitement and anticipation, which is essential to cultivating a growing online casino player base.
She stressed that the jackpot system has profound flexibility at its heart as it allows for tailored promotional solutions. Custom campaigns for selected client bases can be easily created and implemented, a vital advantage for partners who aim to be more competitive in the market.
