Some Players who can’t consistently adhere to their gambling-moderation resolutions have had to self-enforce either (or both) their deposit or betting limits, self-exclude, or join a support group. Neccton is at the forefront of instituting measures to provide players on the SkillOnNet network with ground-breaking, tools that could help modify problem behaviour.
Data science specialists and Mentor, the tool provider, have established mechanisms to detect risky player behaviour and are attempting to turn this situation around by guiding problem players towards constructive behaviour changes. This process is initiated by a curated counselling approach. SkillOnNet ‘s platform sites will adopt this measure, with brands such as AHTI Games, Lucky Vegas, PlayOJO, Royal Bet, and Slots Magic all to be affected.
Deep Dive
Dr Michael Auer, Neccton’s director offered his perspective on the initiative, expressing his excitement at the development of a machine-learning responsible gaming tool, developed for online casinos. His company’s primary objective, according to him, is exclusively focused on academic research, aimed at reinforcing Mentor’s development.
Dr Auer further revealed that his company is the leader in published responsible gambling studies and plans to engage in the tracking of players as Neccton has been doing for the past decade. Those studies added a direct benefit to the company, including the psychologists and behavioural scientists within its employ. This is aimed at determining the efficacy of various approaches. Andy Andrew, the compliance head revealed that the pursuit of responsible gambling was integral to any casino online operation and further stated that this is just a single reason why the provider was proud to offer Mentor, in conjunction with their other tools on offer.
Andrew advised that the machine-determined at-risk players would receive nudges with practical advice that could sway players towards the more reasonable side of the decision-making spectrum.
Inspiring behaviour change
The machine learning responsible gambling tool functions by tracking player data, enabling it to pick up a player’s behaviour changes. Additionally, the tool can identify at-risk patterns. The Mentor assessment will assist in determining whether a player is in trouble and identifying symptoms of problem gambling on online casinos. The tool will deliver appropriate messages to the player in an attempt to influence their behaviour.
Mentor‘s communications employ a counselling approach named ‘motivational interviewing’, partly created by psychologists William R. Miller and Stephen Rollnick. The prime focus of the approach attempts to assist individuals in overcoming ambivalent attitudes towards gaining the motivation required for enduring positive changes
