Aristocrat Archives - BestCasinos.co.nz

Aristocrat Technologies is hoping to draw all the right attention at London’s ICE Show on 4th – 6th February, with one of its broadest and most comprehensive ranges of core casino concepts to date. Their offering will comprise of a selection of proven, improved and never-before-seen game mechanics across an expanded range of hardware platforms. The 2020 collection will be on full display at stand S5-150 in ExCeL’s South Hall and shines a light on the future for EMEA casino floors over the next 12 months.

Ian Adams, who is the Product & Marketing Director for EMEA, was on hand to elaborate.

“The diversity of markets across Europe, the Middle East and Africa present a tremendous challenge in that the range of content and delivery platforms can often be highly heterogeneous. Aristocrat’s global design & development allocation remains amongst the highest in the industry and we are fortunate to be in a position of selecting the very best games from the global portfolio and tailoring offerings to individual market needs.

“Our D&D teams have built on previous successes with a balance of proven and brand-new maths models and, taking advantage of new hardware technologies, delivering more advanced audio-visual packages to satiate players’ evolving demands for engaging gaming entertainment.”

The new MarsX™ upright cabinet which has already been introduced to a selection of pilot site gaming floors across Europe, makes its debut at ICE, showcasing inventive design and new Gen9 technology, opening the door for a new wave of dual screen casino games.

Accompanying the launch of online slot titles of Buffalo Gold Revolution™ and the Fu Dai Lian Lian™ and Mighty Cash Ultra™ game families, there will be a further selection of MarsX-dedicated game families.

Ka-Ching Ca$h™, with an added twist of the widely popular hold & spin mechanic, where jackpots are allocated to individual reels.
5 Coin Frenzy Jackpots™, sporting a novel ‘Frenzy’ persistence meter, expanding reels, pick bonus and jackpots.
Wonder 4™ Boost Gold, an offshoot of the high octane, multi-reel set game Wonder 4 Boost, including another four popular games; Buffalo™ Gold, Pompeii™ Gold, 5 Dragons™ Gold, and TimberWolf™ Gold – featuring free games, boost feature, and super free games.

Support for portrait form factors remains consistent, including the Helix XT™ and Arc™ Single cabinets. The new game families heading EMEA’s way include:

Cashman Bingo™, a game family incorporating a unique bingo board matrix that transfers cash values and jackpots from base game reels, creating intense anticipation.
Grand Fu Wheel™, Asian-themed fun focusing on a giant, transforming wheel that hands out credit prizes, boost multipliers, free games, and jackpots;
Rising Jackpots™, a trio of Aristocrat Classics, 5 Dragons™, Pompeii™ and Whales of Cash™, enhanced with changing triggers, player-dependant reel heights and wild multipliers, upgraded symbols at higher wager levels and a pick ‘em jackpot feature.
Reel Climb™, another novel idea, adding growing reels up to seven rows high, free games and expanding wilds;
Firecano™ Glory™, bringing a fresh experience of ‘Eruption’ free games with changing wilds and reels.
Fa FaFa™ Fortune Cash™, new hold & spin with reel growth (up to 3 reel sets) with cash-on-symbols, stacked reels that spread across reel sets and free spins.

Existing Helix(+)™ cabinets also get the windfall of several new game titles, some of which are enjoying multiple form and screen factor releases, with a spread of Aristocrat classic titles being added to the portfolio – Brazil™, TimberWolf™, Wild Panda™ and Golden Pyramids™ being amongst them, including the long-awaited multigame, Player’s Choice™ Opal Edition, with a collection of 10 titles combining a mixture of classics including Queen of the Nile™, 5 Dragons™, Big Red™ with more recent player-favourites, Buffalo™ Gold Collection, Wild Fiesta’Coins™, Cash Bull™, Fortune’s Way™, Miss Kitty™ Gold, Big Red™ Gold, and 5 Dragons™ Gold.

Erik-Jan van den Berg, Vice-President of Sales & Business Development – EMEA, closed off the announcement, stating “No matter which cabinet, Aristocrat has a wealth of exciting new content to help invigorate EMEA gaming floors and we look forward to welcoming visitors at ICE to share our next generation vision for the new decade.”

It’s been a bumper 2019 for international land-based and online global gaming powerhouse Aristocrat. They have shown that the company is able to evolve with the times and continue to build a strong relationship with its players in various casino markets. The company has praised, in particular, their efforts in the digital sphere as their main reason for doing so well this year.

Aristocrat has worked hard throughout the year to grow their business interests in a range of different markets, especially in the Americas. They have increased their product offering, specifically in the online gambling sphere, and ensured that they offer players high-quality products in terms of the design of their casino games. They have also focused heavily on player acquisition by offering high-end real money gambling entertainment.

Company’s First Role Player Game

One of the biggest developments for Aristocrat was the release of their very first computer role player game. This genre is highly popular, and the release of this game proved the current trend. After launching, the game helped them to boost their operating revenue by 22.7 percent almost immediately. The company’s full-year profit has come in at 752.8 million Australian Dollars, after tax.

This is a big deal considering it was only the first title of many that the company is planning to launch. Aristocrat stated that they very carefully planned and monitored the launch of this first game. They will now take their findings to improve the launch plans of future releases, which are very much on the cards. They also took note of how much the game impacted the particular genre it went into in order to inform their strategies for entering new genres in the future.

Push To Meet Evolving Player Needs

The online gaming industry is getting more and more sophisticated and operators have to ensure that they stay relevant to players and provide engaging experiences. This is why Aristocrat has taken the time to invest in new games for their portfolio and evolve to ensure they meet the needs of their players. In addition, the company has been working hard to attract new segments of the real money gambling market.

The chief executive officer and managing director of Aristocrat, Trevor Croker, commented on the success his company has seen in 2019. He spoke about the way the brand has grown, bringing in new digital acquisitions and new talent to promote this growth, and how they are looking forward to enjoying similar growth in the 2020 fiscal year.

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