iGaming industry leader Microgaming has announced its intent to “reinvigorate the live casino industry” with the inking of a deal to power a new product by On Air Entertainment. The Malta-based On Air was founded in January 2021 by a crew of experienced industry professionals who specialise in live casinos.
Classic and custom
On Air Entertainment is 100% powered by Microgaming and the creative force behind a new live dealer suite that will launch on the studio’s custom-built platform. The launch will take place in early 2022 and will comprise a selection of classic and bespoke live casino games.
John Coleman, the CEO at Microgaming said,
“On Air Entertainment represents a new evolution of live casino gaming, possessing all the experience, talent and passion required to innovate in the live casino space. I am delighted that Microgaming is playing an integral part in their exciting journey.”
Top of the world
In its short time of operation, On Air has established a studio in Riga, Latvia staffed with developers based in both Latvia and Estonia. Microgaming has stated that it is preparing for a period of “rapid growth” in the near future as it strives to achieve its mission of bringing “competitive, customisable and world-leading content to the table.”
Andres Rengifo, Managing Director at On Air Entertainment said,
“Our vision is to be the global innovator of choice for tailored live casino experiences and to achieve this we’re bringing together the very brightest and best live casino talent from across the industry. Powered by Microgaming, we will have access to unrivalled customer and market reach, this is a game-changer for us, and we can’t wait to begin broadcasting together.”
Microgaming has been highly productive lately, with a series of commercial deals which were announced towards the end of May. Notable partnerships established during this period include those with Gold Coin Studios, the Solverade Group, and the platform and content provider Blox.