Microgaming made the recent announcement that it would be selling its globally-renowned Quickfire distribution business and portfolio. This deal encompasses the platform’s games and the buyer stepping up to the table is Games Global Limited.
As part of the deal, Games Global will also possess several games studios across multiple jurisdictions with the conclusion of this agreement expected to happen by the second quarter of 2022. Once it is done, the buyer will find itself in a highly advantageous position as it will be taking on regulation-ready assets across various jurisdictions.
The management of 25 studios and over 3,000 games, including the platform’s progressive jackpot network and distribution systems that have 260 customers and 980 brands will now pass to Games Global. With this, the previously-held balances of power and influence within the global iGaming industry have shifted enough to guarantee an interesting era ahead.
Starting from the Top
Walter Bugno, the CEO of Games Global, expressed excitement at being able to make such a spectacular entry into the industry as the company is a fairly new venture, having only been established in early 2021.
“We see a very vibrant gaming market at present across the world, with many new regulated markets coming online. The creation of a new large-scale independent supply chain that Games Global will be has not been witnessed for many years,” he said.
Bugno emphasised that his company’s mission is to offer a “best-of-breed product” that creates unmatched end-customer experiences.
Not All the Way Out
Microgaming’s CEO, John Coleman, appeared elated at what he characterised as mutually beneficial and advised that this deal was the conclusion of a lengthy process.
“Games Global will acquire the game IP and distribution business previously known as Quickfire, and Microgaming will continue to support its traditional core business while increasing its reach with the addition of new business and managed services,” he explained.
Quickfire’s influence appears to have rubbed off on Microgaming as the company intends to continue offering turnkey solutions to its key customers.
